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Banner Exchanges & Exit Exchanges

Last Updated 6 January 2015

A banner exchange is a system whereby webmasters create and submit a banner which advertises their own site, and place code on their pages that displays banners from other exchange members.

Banner exchange members earn credits by displaying banners, and those credits are then used to qualify for reciprocal displays of their own banner on other sites. Some exchanges may require two impressions (ad views) to earn one credit, since the exchange may support itself by including banners for which they are paid. Thus, a webmaster might have to show one banner from another exchange member, plus one from the exchange itself, to earn one credit (i.e. one impression on another member's site.) That would be expressed as a "2:1 Ratio."

Some of these services will offer a bonus of a certain number of impressions (e.g. 500) just for signing up.

Most banner exchanges focus on standard 468x60 banners, although some offer other sizes, with various limits upon the maximum size of the graphic files (usually, but not always, limited to GIFs.)

Many banner exchanges are also interested in buying ad impressions from publishers.

A variation on this is exit exchanges. In an exit exchange, when a visitor leaves your site, they will then have a new browser window opened to another exchange member's site. You would then earn credits to have your own site opened for visitors exiting other exchange members' sites.

Ad Gridwork - The impression ratio seems to be based on the CTR obtained by the ads placed on your site, to give incentive to place them prominently.

Banner Flux - Oriented to arcade game type publishers. Also offers CPC payment, minimum $8, by PayPal.

Banner Rage - Claims 1:1 Ratio.

Bannerex - New Zealand sites only. 1.5:2 ratio.

Box Adverts - 1:1 Impression based ratio, using boxes of text links.

Bpath - 2:1 ratio, with a selection of categories. Offers a free online banner maker. They also have an affiliate program that apparently relates to advertising on their share of the banner exchange impressions, along with a search engine submission service. Net 60, minimum $100. International publishers OK.

Financial Ad Trader - 2:1 ratio for finance-related sites. Additional impressions can be purchased at rates from $2.75-$9 CPM (depending on the number of impressions.) Also features free finance-related content feeds, with which more banner exchange impressions can be earned.

Free Banners - 2:1 Ratio.

Fun Page Exchange - Oriented to arcade and humor sites. Exchange credits are based on clickthroughs rather than impressions, with a 5:4 ratio. Some email newsletter placements OK. They also offer a CPC payment system.

HitExchange - Variable ratio, depending on click-throughs. Three different banner sizes. Targeting and filtering by site category. Additional impressions available for purchase.

LinkBuddies - 2:1 Ratio. Claims 30,000 member sites. Category and time/day-of-week targeting. Three different banner sizes available.

Pop Advert - 1:1 Ratio traffic exchange, using reciprocal popups, rather than banners.

Romance Net - Offers a CPM ad network and a 4:5 ratio banner exchange network for dating/romance sites. Somewhat oriented to "foreign brides" type of content. Based in Canada, but international publishers OK.

UK Banners - 10:8 ratio exchange for sites directed to a UK audience. Additional impressions can be bought starting at UK40p CPM (per thousand.) They can automatically generate a standard banner for you when you sign up.








 

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